This is the professional website of Tobias Wright. He is a creative director, director of digital strategy and all around good guy. Here you can read some of his thoughts about business, design and strategy.

Do what you already do

I'm a big fan of a business doing what they already do. This may sound a little obvious, but I believe there are tons of people and business looking to do the same thing that you already do, but are they as good at it as you? Are you as good at it as you should be? ...Read more

Content is a princess

Interesting thought from Joe Webb, a graphic communications guru. ...Read more

Who will survive in commercial printing?

This was the title a of a speech given by Greg D'Amico, one of my professors at NYU. ...Read more

Mandate

As suggested the only way to store something is to keep it moving. I'm busy archiving files from CD's I created as archives several years ago to assorted cloud services such as flickr, scribd etc., in addition to running across loads of bad poetry from my misspent youth, I came across this little gem, some mandates I'd written for myself. ...Read more

...On creativity

Great video on creativity ...Read more

Thomas Friedman Quote

To name an issue is to own it

10 things my father taught me about sales by Gary Dolgins

I found a one-sheet from Gary Dolgins, a salesperson, an adviser in my department at NYU, and I guy I look up to. It's a list of ten things he learned from his father about sales, which is a seminar he gives on sales. Why I don't consider myself a salesperson by trade. I am always selling. Here are the tips: ...Read more

Salvation Army Commercial

I find this commercial for the Salvation Army done amazing well. It's not flashy, expensive or have superstars. It's a simple commercial that is just familiar enough so I don't need to think (the words to Amazing Grace), but adds a twist that made it stick in my mind (those that are profiled add in a personal experience - one's we may be able to relate too). ...Read more

Joshua-Michéle Ross Quote

The ability to pay attention, focus and strategically disconnect will be a winning discipline of the next generation of business leaders. via

Thoughts on branding

I've been thinking a lot about branding lately, especially the way Obama masterfully branded himself during his campaign, one I'd wish he'd adopt to the presidency more. In this regard he could learn a little from Bush, who artfully misused words to enforce the exact opposite (i.e. "No child left behind", "Patriot Act", "Clear Skies Act", etc) which should be a case study in branding. But I digress. I've been thinking about a definition of a brand, and here is what I've come up with: ...Read more